Graphic Design: Beverage Packaging Design, Label Design, Retail Package Design, Product Branding and Naming

Large Image of Product Packaging Design
Product Package Design 25

Client: Zola - Website

Project: Brand a line of natural acai juice.

Objectives and Process: Zola had been on the market for a while but in a paper container. Zola wanted to move into a plastic bottle and rework the brand. We kept the logo and the jaguar graphic and built an new design around it. The jaguar's grownling mouth was replaced with a less intimidating one and the tree was cloned and extended to wrap around the bottle. They also switched from a paper packages to a sealed plastic bottle with a full shrunk wrap label.