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Graphic Design: Miami Product Packaging Design, Label Design, Retail Package Design, Product Branding and Naming
 Product Package Design 16 |
Client: Surf City Garage - Website
Project: Brand an entire line of premium car care products.
Objectives and Process: Create a brand that would appeal to serious car enthusiasts. Build upon the muscle car mythos that is the foundation to the Surf City Garage experience. Develop names, taglines, body copy and packaging that was exciting, masculine and screamed "muscle car performance". Complete the branding experience with an ecommerce website, a virtual tour, POP displays, vehicle wraps, dealer catalog, posters, banners, inflatables, collectable muscle car trading cards, and t-shirt designs.