Illustration: Custom T-Shirt Design
for Clothing Start-ups, Branding and Marketing
Client: Totally Screwed
Project: Edgy youth oriented design for t-shirts and hats
Objectives and Process: Totally
screwed was formed to distribute Clay Butler's edgy hyper-real cartoon
imagery. Clay was the lead designer and during the mid 1990's you
could find Totally Screwed shirts in Miller's Outpost, Pacific Sunwear
and Jean Country as well as in specialty boutiques. Designs were
drawn with pen and ink and then scanned and colored on the computer
or colored by hand.