The Ten Most Important Things Every Package Designer Should Know About Packaging Design that Have Nothing to Do with Creating a Great Package Design This is advice is NOT about creating a killer package design, instead, this is about NOT screwing up. If you want to know how to make dielines or learn the theories [...]
Putting the Packaging Cart Before the Branding Horse An entrepreneur contacts a designer. He has a new product and he’s eager to sell it. He’s convinced it’s going to change the world. It’s really, really, incredible and no one’s done it just like this before…ever! It’s truly that original. So original it’s scary. But, he’s [...]
First a Quick Note to Aspiring Producers and Film Makers This tutorial is aimed at people who want to storyboard professionally. However it also useful for beginning television and film makers just wanting to know the basics. If this is you, then ignore all the parts about being able to draw. Crude stick figures will [...]
Wanna a Whole Lotta Label… In a big hurry? Download the Editable Nutrition Label File (Updated 9-23-11 with Even More Samples!) Got more time? Then keep reading. I remember making my first nutritional facts label. I didn’t know where to start so I started in the kitchen. I picked out a similar food to see [...]
Packaging to Die(line) For… To a newbie, product packaging design requirements can seem rather mysterious if not overwhelming. Besides the package design itself, there are multiple issues involving FDA and USDA requirements as well as product and category specific government rules and regulations. For food items and consumables, nutritional panels and ingredient lists follow strict [...]
Learn Search Engine Optimization – A Simple Do It Yourself Guide to Mastering the Three Foundations of Search Engine Optimization Success. Forget about trying to follow the latest Google algorithms. Even the most obsessive SEO gurus are just making educated guesses at best. Just stick with the basics; they never go out of style and [...]
December 12, 2010