Understanding The Value of The Client Discovery Process. What Questions You Should Ask Your Client BEFORE Giving a Quote, Taking a Deposit, and Starting a Package Design Project. I don’t push pixels. I develop brands. And that’s what you should be doing and that’s what your clients should be doing. Before you even think about [...]
The Raw and Processed Meat and Poultry Inspection Marks, Icons and Labels That The USDA Forgot to Provide The USDA doesn’t provide edible vector files for their Food Safety and Inspection Service (FSIS) marks. Really, no lie. I had several clients who needed them so I made my own. Now you can enjoy them too. [...]
Shrink Sleeve Packaging is Super Sexy – Learn How the Shrink Sleeving Process Works with This Shrink Sleeve Tutorial First Some Good News You don’t need to add the distortion percentages on a shrink label yourself. You just design it the regular non-distorted way according to the dieline and the printing company will add the [...]
Critter Quitter- A Case Study in Product Localization for the US Market Last month I was approached by Impulsis Games, the dev division of Impulsis, a Ukrainian software company. Their specialty is building ecommerce websites with a focus on the Magento and TYPO3 platforms. However, they have started branching out into custom apps and had [...]
The Safe Handling File That the USDA Forgot to Provide to Designers So They Can Make a Decent Package Design for Their Bacon Product. If you’re in a hurry just download the Print Quality Vector USDA Safe Handling Instructions Graphic now. Got a minute? Then read on. I’m designing the packaging for a new line [...]
The Ten Most Important Things Every Package Designer Should Know About Packaging Design that Have Nothing to Do with Creating a Great Package Design This is advice is NOT about creating a killer package design, instead, this is about NOT screwing up. If you want to know how to make dielines or learn the theories [...]
Putting the Packaging Cart Before the Branding Horse An entrepreneur contacts a designer. He has a new product and he’s eager to sell it. He’s convinced it’s going to change the world. It’s really, really, incredible and no one’s done it just like this before…ever! It’s truly that original. So original it’s scary. But, he’s [...]
Wanna a Whole Lotta Label… In a big hurry? Download the Editable Nutrition Label File (Updated 9-23-11 with Even More Samples!) Got more time? Then keep reading. I remember making my first nutritional facts label. I didn’t know where to start so I started in the kitchen. I picked out a similar food to see [...]
Packaging to Die(line) For… To a newbie, product packaging design requirements can seem rather mysterious if not overwhelming. Besides the package design itself, there are multiple issues involving FDA and USDA requirements as well as product and category specific government rules and regulations. For food items and consumables, nutritional panels and ingredient lists follow strict [...]
January 9, 2012