Package Design Checklist – 15 Things You Should Put on a Food Package

Every product is different but this checklist covers most. Why a checklist? Because if your client is new to the game they will most likely forget or even be unaware of a few of these. But if you’re aware, you will save you both a lot of time from reworking a perfect design because you […]



How Much Does a Package Design Cost? – Why Your Package Design Should Cost a Heck of a Lot More Than $80

I didn’t make up that number. It was given to me after a potential client sought out my services. He had a line of cosmetics and was looking for some great packaging. After a quick fifteen minute discovery phone call where I got a handle on his brand, his market, his product, his differentiators and […]



Create a Dieline From a Flattened Box Scan – How To Save a Bad Dieline

How I Saved My Client From A Bad Box Dieline and Why I’ll Never Trust Anyone’s Dieline Again…Not Even My Own! Material for This Tutorial: Download the Layered Illustrator Edible PDF of this Box Dieline to see how it’s done. I embedded the scanned box image so the file is 26mb – so be patient. […]



Top 15 Questions To Ask Your Client Before Designing a Product Package

Understanding The Value of The Client Discovery Process. What Questions You Should Ask Your Client BEFORE Giving a Quote, Taking a Deposit, and Starting a Package Design Project. I don’t push pixels. I develop brands. And that’s what you should be doing and that’s what your clients should be doing. Before you even think about […]



USDA Meat and Poultry Inspection Mark – FREE Vector Graphic Download

The Raw and Processed Meat and Poultry Inspection Marks, Icons and Labels That The USDA Forgot to Provide The USDA doesn’t provide edible vector files for their Food Safety and Inspection Service (FSIS) marks. Really, no lie. I had several clients who needed them so I made my own. Now you can enjoy them too. […]



How to Design a Shrink Sleeve Label – Shrink Sleeve Packaging Design Tips

Shrink Sleeve Packaging is Super Sexy – Learn How the Shrink Sleeving Process Works with This Shrink Sleeve Tutorial First Some Good News You don’t need to add the distortion percentages on a shrink label yourself. You just design it the regular non-distorted way according to the dieline and the printing company will add the […]



Product Localization – Marketing Your Product to US and Global Markets

Critter Quitter- A Case Study in Product Localization for the US Market Last month I was approached by Impulsis Games, the dev division of Impulsis, a Ukrainian software company. Their specialty is building ecommerce websites with a focus on the Magento and TYPO3 platforms. However, they have started branching out into custom apps and had […]



USDA Safe Handling Instructions Label for Meat and Poultry – FREE Vector Graphic Download

The Safe Handling File That the USDA Forgot to Provide to Designers So They Can Make a Decent Package Design for Their Bacon Product. If you’re in a hurry just download the Print Quality Vector USDA Safe Handling Instructions Graphic now. Got a minute? Then read on. I’m designing the packaging for a new line […]



Package Design Tips – Top Ten Tips for Product Packaging Designers

The Ten Most Important Things Every Package Designer Should Know About Packaging Design that Have Nothing to Do with Creating a Great Package Design This is advice is NOT about creating a killer package design, instead, this is about NOT screwing up. If you want to know how to make dielines or learn the theories […]



Package Design Tutorial – How to Create Product Packaging That Sells

Putting the Packaging Cart Before the Branding Horse An entrepreneur contacts a designer. He has a new product and he’s eager to sell it. He’s convinced it’s going to change the world. It’s really, really, incredible and no one’s done it just like this before…ever! It’s truly that original. So original it’s scary. But, he’s […]



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