Digging Yourself Out of a Creative Black Hole and Getting Back on Track (How’s that for a mixed metaphor?) Sometimes you just freeze up. No matter how much you try you keep recycling the same failed idea over and over again as if somehow you’ll find the magical tweak that will save it. I say [...]
Good-bye AI…Hello PDF For most of my career, when I started a new Illustrator project and went to save the file, I choose AI for the file type and only used EPS if there was a special request. However, now that Illustrator can save layered PDFs as editable Illustrator files I’ve made the switch to [...]
Nigerian 419 Scam Turns into Comical Lesson on How to Prepare a File for Print Sometimes opportunities just fall into your lap. In this case, a spammer using a classic Nigerian 419 scam ends up providing the perfect example of how NOT to prepare a design for professional printing. The first email arrives with a [...]
This Ain’t Art School and You Can Toss Your Graphic Artists Guild Handbook Right Out the Window. This is the Real World. Sure, it would be nice to have three months and a $75,000 budget to design a logo but the majority of us will never be in that situation. Most of the time the [...]
September 9, 2010