Thoughts about design, marketing, branding, pop culture and language by a guy who's lucky enough to get paid to think about these things.

Plagiarism Sucks – Stolen Content and The Sad Tale of My Popular Bio

March 11, 2010

Plagiarism Shmagiarism Plagiarism is a huge problem on the web. People tend to treat anything they can access through a browser as “free”. Not free as in “I don’t have to pay to enjoy it”, but free as in “finders keepers”. The problem is kind of invisible until it happens to you. One form of [...]

Resell Hell – Why I Don’t Resell Web Hosting, Printing, or Design and Programming Work by My Outsource Partners

March 8, 2010

Shhhh, It’s Our Little Secret I know I’m supposed to do it, but I just can’t. Everyone tells me to do it, and my entire industry encourages and promotes it, but it just feels wrong. Even my clients expect me to do it. But I just can’t. It makes me feel dirty and cheap. I’m [...]

Social Media Myths – Why Your Blog Will Suck, Facebook Won’t Make You Money, and No One Will Read Your Twitter Posts

February 26, 2010

Hurry! Don’t Be Left Out of The Social Media Revolution! Blogging is Fun, Easy, and Profitable and in the Future Everyone on the Planet Will Have a Facebook and Twitter Account. It Might Even Be Required by Law! Sure sounds great, huh? The social media marketing hype machine is in serious overdrive. The biggest promoters [...]

I Hate Bon Jovi – Branding, Marketing, Design, and The Tyranny of Personal Taste

February 15, 2010

I Hate Bon Jovi. I Mean I Really, Really, Really Hate Them. If hating Bon Jovi was a medical condition I’d have to carry an injector with me to keep me from going into anaphylactic shock every time “You Give Love a Bad Name” came on the radio. I don’t hate the members of Bon [...]

How Designers Really Work – The Down and Dirty Logo Design

February 13, 2010

This Ain’t Art School and You Can Toss Your Graphic Artists Guild Handbook Right Out the Window. This is the Real World. Sure, it would be nice to have three months and a $75,000 budget to design a logo but the majority of us will never be in that situation. Most of the time the [...]

Copywriting Secrets – Tips for Writing Killer Ad Copy That Sells

February 12, 2010

I Could Tell You the Secret to Writing Great Ad Copy That Sells… But Then I’d Have to Kill You! Well, maybe just maim you. Bust a leg or something. Nothing life threatening. You say you don’t care? Just give it to you? Ok, here it is. Wait for it. Wait for it. There, you [...]

Flat Fee Versus Hourly Rates – How to Charge for Your Web Design or Graphic Design Services

February 3, 2010

How to Get Paid What You’re Worth by Using the Psychology of Pricing and Focusing Your Clients on Value Received. Doc, it Hurts When I Go Like This… A woman goes for a routine checkup. After the examination the doctor tells her to sit down and pulls up a chair next to her. “I’ve got [...]

SEO Scams – SEO Marketing Hall of Shame

February 2, 2010

“There’s an old saying in Tennessee – I know it’s in Texas, probably in Tennessee – that says, spam me once, shame on – shame on you. Spam me – you can’t get spammed again.” – President George W. Bush Are any of these SEO companies legit. Who knows? Personally I don’t care. I just [...]

Finding a Good Domain Name – Don’t Worry, There’s Plenty of Them Left!

January 25, 2010

Darn, I Totally Missed Out on ALL the Good Domain Names! Common wisdom says that all the good domain names are gone and that if you didn’t grab your domain in the mid 90’s or early 2000’s then you’re out of luck. This is just nonsense. There are figuratively tons of good domains left if [...]

Website Validation – 10 Important Things Validation WON’T Tell You

January 25, 2010

Dude, My Website Totally Validates. Check Out My Sticker! Bragging that your website validates according to W3C (World Wide Web Consortium) standards makes about as much sense as an author bragging that their manuscript has 1 inch margins. Meaning, it tells nothing about the quality of the content. Sure, it’s nice to validate and track [...]