Thoughts about branding, design, and marketing by a guy who's lucky enough to get paid to think about these things.



Package Design
That Sells

Specializing in Aggressive Product Launches and Product Rebranding

Storyboard Design
Old School Pencil or Full Digital
Branding
Web, Print, Trade Show and Identity

Create a Unified Brand Presence Across All Your Marketing Materials

Top 15 Questions To Ask Your Client Before Designing a Product Package

Understanding The Value of The Client Discovery Process. What Questions You Should Ask Your Client BEFORE Giving a Quote, Taking a Deposit, and Starting a Package Design Project. I don’t push pixels. I develop brands. And that’s what you should be doing and that’s what your clients should be doing. Before you even think about […]



USDA Meat and Poultry Inspection Mark – FREE Vector Graphic Download

The Raw and Processed Meat and Poultry Inspection Marks, Icons and Labels That The USDA Forgot to Provide The USDA doesn’t provide edible vector files for their Food Safety and Inspection Service (FSIS) marks. Really, no lie. I had several clients who needed them so I made my own. Now you can enjoy them too. […]



How to Design a Shrink Sleeve Label – Shrink Sleeve Packaging Design Tips

Shrink Sleeve Packaging is Super Sexy – Learn How the Shrink Sleeving Process Works with This Shrink Sleeve Tutorial First Some Good News You don’t need to add the distortion percentages on a shrink label yourself. You just design it the regular non-distorted way according to the dieline and the printing company will add the […]



Product Localization – Marketing Your Product to US and Global Markets

Critter Quitter- A Case Study in Product Localization for the US Market Last month I was approached by Impulsis Games, the dev division of Impulsis, a Ukrainian software company. Their specialty is building ecommerce websites with a focus on the Magento and TYPO3 platforms. However, they have started branching out into custom apps and had […]



USDA Safe Handling Instructions Label for Meat and Poultry – FREE Vector Graphic Download

The Safe Handling File That the USDA Forgot to Provide to Designers So They Can Make a Decent Package Design for Their Bacon Product. If you’re in a hurry just download the Print Quality Vector USDA Safe Handling Instructions Graphic now. Got a minute? Then read on. I’m designing the packaging for a new line […]



Package Design Tips – Top Ten Tips for Product Packaging Designers

The Ten Most Important Things Every Package Designer Should Know About Packaging Design that Have Nothing to Do with Creating a Great Package Design This is advice is NOT about creating a killer package design, instead, this is about NOT screwing up. If you want to know how to make dielines or learn the theories […]



Package Design Tutorial – How to Create Product Packaging That Sells

Putting the Packaging Cart Before the Branding Horse An entrepreneur contacts a designer. He has a new product and he’s eager to sell it. He’s convinced it’s going to change the world. It’s really, really, incredible and no one’s done it just like this before…ever! It’s truly that original. So original it’s scary. But, he’s […]



Storyboard Tutorial – How to Create Storyboards for Film, Video, and Television

First a Quick Note to Aspiring Producers and Film Makers This tutorial is aimed at people who want to storyboard professionally. However it also useful for beginning television and film makers just wanting to know the basics. If this is you, then ignore all the parts about being able to draw. Crude stick figures will […]



Break Creative Block – How to Unleash Your Best Design Ideas

Digging Yourself Out of a Creative Black Hole and Getting Back on Track (How’s that for a mixed metaphor?) Sometimes you just freeze up. No matter how much you try you keep recycling the same failed idea over and over again as if somehow you’ll find the magical tweak that will save it. I say […]



Zigabid Rocks! Leveraging The Laws of Supply and Demand in the Concert Ticket Industry

This is a story about Zigabid and front row ZZ Top seats at The Shoreline in Mountain View, but it starts with Rush. On Monday August 9th 2001 at 3pm I got news that my grandfather just died. At 3:30 pm my old friend John calls me up and says he has an extra ticket […]



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