Sparacino’s Italian Salsa Label Design



Sparacino's Italian Salsa Label

Sparacino’s Italian Salsa Label

Wow, Sparacino’s Italian Salsa is a truly unique and delicious entry into the crowded salsa market. As a country, we love salsa. American’s spend more money on salsa than on ketchup. So that’s a lot of salsa.

When John Sparacino came to me with his new Italian Salsa product I said “you mean like a bruschetta?” He said no, it’s salsa, you just need to try it yourself to understand. So he sent me several tubs of different flavors and I was instantly hooked. It’s not a bruschetta – though with some olive oil it does a fine job of that as well – it’s Italian Salsa and it’s insanely delicious.

John was a fan of my character based label design and wanted to go with a chef mascot approach, which makes a lot of sense with a product that has a proper possessive name in the title. He was also going to market it in a standard 14oz tub and a larger 48oz Costco size. And yes, I personally ate them all. Most of the time I would just get a spoon and eat it straight out of the tub. So refreshing.

He was also going to market two classic recipes in mild , medium and hot as well as lemon cucumber, roasted garlic and a few fruit flavors. We decided to express the flavors using a simple banner and making modifications to glorious plate of ingredients being held by the chef character.

Being an brand new concept, I thought we should reserves some label space for a quick introduction paragraph. So I wrote some copy for that. John had some serving suggestions to he’d written to round out the back of the label.

Look for it in stores soon.

Sparacino's Italian Salsa Label

Sparacino’s Italian Salsa Label – Medium Original in the 48oz Costo Sized Bottle.

Sparacino's Italian Salsa Label

Sparacino’s Italian Salsa Label – Medium Original in both 14oz and 48oz size.

Sparacino's Italian Salsa Label

Sparacino’s Italian Salsa Label – Close up of 14oz tub.

Sparacino's Italian Salsa Label

Sparacino’s Italian Salsa Label – Back label with brand story and serving suggestions.

Sparacino's Italian Salsa Label

Sparacino’s Italian Salsa Labels – Medium and Mild in 48oz size.

Sparacino's Italian Salsa Label

Sparacino’s Italian Salsa….yummy!

Do you need an eye catching label design for your salsa or condiment? Call  831-566-3046 or email me to discuss what great design can do for your sales and product positioning.

File Under: Salsa Package Design – Salsa Label Design – Salsa Tub Label Design – Condiment and Relish Package Label Design

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