Simply Stacked Shrink Sleeve Label Design
Corbin at Simply Different Supplements contacted me about a new pre/post work formula aimed at the bodybuilding crowd. It combined creatine and BCAA with a healthy shot of green tea extract. His chosen name was Simply Stacked which is a play on the company name.
As I was developing the label, the name felt too short. Not short as in “we need more letters to fill space”, but poetically short, as in an incomplete thought. So I suggested Simply Stacked and Totally Jacked, which has a nice rhythmic quality to it, rhymes, and speaks to the aspirations of the user. He loved it and that became the new name.
Corbin wanted to see black and blue as the dominant colors, which is an excellent choice, and an aggressive energetic look. I chose a lightning wave length tom tie the whole label together and promote the energizing properties of the formula. Being a shrink sleeve label, we were able to use the sleeve itself as the tamper evident seal by taking it ovee the top a quarter inch. A perforation about an inch down provided an easy break-away rim.
It’s a great product and the branding hits all the sweet spots for his target market.
View my product package design tutorial If you want to see the theories that go into great product package design or visit my product label tutorial to see a case study or a project from start to finish.
File Under: Workout Supplement Shrink Label Design – Shrink Sleeve Design for Energy Supplement – Powdered Body Building Supplement Label Design – Creatine BCAA Supplement Package Design