Package Design for Venice Beach Hot Sauce



Venice Beach Hot Sauce Bottle

Venice Beach Hot Sauce Company approached me with the type of high concept project I just love to sink my teeth into. They were producing a delicious hot sauce with a geographic location that would leverage the mystique of one of California’s most famous destinations. To round out the experience it would also be sold as a gift box with one branded novelty t-shirt and one bottle of the sauce. And our course, it would also have one kick-ass high concept website to take it online.

We used Box Coop for the box printing and labels and shirts we printed locally. Since each label has a specific year on the post office cancellation stamp graphic I also  created a set of labels that extended through the year 2015.

Venice Beach Hot Sauce Bottle and Gift Box Set

Venice Beach Hot Sauce Bottle and Gift Box Set. On the left is the back of the gift box and on right is the front.The postcards were designed by me from stock images or images supplied by the client.

Venice Beach Hot Sauce Bottle and Gift Box Set

The box holds one bottle of hot sauce in the left compartment and one novelty t-shirt on the right. A custom die cut window displays the sauce.

 

Venice Beach Hot Sauce Bottle and Gift Box Set

The back of the box. Notice the packing twine and the postage mark and the custom postcards. The idea was to simulate a package that had traveled the state and use postcards to symbolize the path taken.

Venice Beach Hot Sauce Bottle and Gift Box Set

Venice Beach Hot Sauce Bottle and Gift Box Set.

Venice Beach Hot Sauce Bottle Label

Venice Beach Hot Sauce complete bottle label.

Venice Beach Hot Sauce Box Dieline

For the design geeks out there, this is the dieline. Notice how I sliced up the postcards on the tuck top so when the box is put together the tuck top and the side panels form a complete image.

Call  831-566-3046 or email me if you’d like to consult with an experienced packaging designer who can guide your though conception to launch.

File Under: Gift Box Design – Hot Sauce Packaging – Package Design for Sauces and Condiments

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