Package Design for Rooster’s Pickles



roosters pickles jar label design

I love pickles and so does Ken at Rooster’s Pickles. He’s been selling them with great success at local farmer’s markets and though his boutique but now it was time to take on the world.  One could say they are “Lightly Sweet, With Just the Right Amount of Heat”, which is what I did when I wrote that tagline after devouring a sample jar.

Ken wanted to go with look that was authentic to his artisan food roots and that reflected the hand made premium nature of his product. Being called Rooster’s Pickles, we our course needed a regal rooster on the front. I kept the colors in the white, gold and  green spectrum which is perfect for a pickle product. To add some pop, I suggested we print on a metallic film. Since the film is by default metallic, I created a mask layer where I wanted to block out the metallic with solid white before the colors were printed. The metallic film then turns every color that is printed directly on the unmasked surface a brilliant metallic version of itself. We ran samples of three different versions and ultimately settled on one where the color in the rooster, the gold trim, and the green Rooster’s Pickles lettering we metallicized.

In the photos it’s not that obvious, but when seen on a shelf or held in your hand, the metallic look is readily apparent and very classy and rich looking.

This is what Ken had to say:

From the first 30 minute conversation with Clay I knew this was the guy for my project. He asked a lot of questions and more importantly listened to me. The end result was an awesome label for my product that needed very little tweaking. His contacts with the printers and knowledge of the new printing techniques available helped create a label that just blows people away. I would recommend Clay without hesitation and look forward to working with him on future projects.
Ken Cogburn
Rooster’s Pickles
Roosters Pickles Label

The full label.

roosters pickles jar label design

roosters pickles jar label design

roosters pickles jar label design

I wrote the brand story after a twenty minute conversation with creator of Rooster’s Pickles. He was surprised I nailed it so well, but really, all I did was listen, reflect, and them encapsulate his message in a simple paragraph.

roosters pickles jar label design

I’m a big fan of stating the obvious and suggested uses. Yes, these ARE perfect for sandwiches and snacking. Thanks for reminding me!

Roosters Pickles Label

Detail of the front panel.

Do you need an eye catching product package label design for your baking or cooking mix? Call  831-566-3046 or email me to discuss what great design can do for your sales and product positioning.

File Under: Label Design for Gourmet Crinkle Cut Hand Made Pickles – Package Design for Pickle Jars – Label Design for Pickles, Relishes, Sauerkraut and Condiments

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