Package Design for Jennifer’s Garden Frozen Fruit



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Mixed Berry Stand Up Pouch Design Jennifers Garden

Jennifer’s Garden needed a modern high-end look to their line of frozen fruit sold through the Dollar Tree chain. This was an extension of their frozen vegetable line that I had previously designed, so much of the leg work had already been done. However, there were a few significant changes that were required on the fruit pouches. Since it’s fruit, we didn’t need our cooking time graphic and instead chose to highlight a suggested use of the product with a recipe teaser. Likewise on the back, we didn’t need cooking instructions so we included two recipes and a hero shot of the product in use with a few lines of body copy stressing health benefits. The other signifaicant change was the background farm. For the mango we switched from a vegetable farm to a mango orchard and for the mixed berries we switched it to a berry field.

The fruit line currently includes Mango Chunks and Mixed Berries.

I did the product photography as well as the entire package design. FDA compliance was handled by Food label Consultants.

Mango Stand Up Pouch Design Jennifers Garden

Mixed Berry Stand Up Pouch Design Jennifers Garden Nutritional Panel

Back panel of Jennifer's Garden Mixed Berries.

Mango Stand Up Pouch Design Jennifers Garden Nutritional Panel

Back panel of Jennifer's Garden Mango Chunks.

Do you need a stunning stand up pouch package design for your line of frozen foods? CallĀ  831-566-3046 or email me to discuss what great design can do for your branding and sales.

File Under: Stand Up Pouch Design for Frozen Foods

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