Package Design for Jennifer’s Garden Frozen Fruit
Jennifer’s Garden needed a modern high-end look to their line of frozen fruit sold through the Dollar Tree chain. This was an extension of their frozen vegetable line that I had previously designed, so much of the leg work had already been done. However, there were a few significant changes that were required on the fruit pouches. Since it’s fruit, we didn’t need our cooking time graphic and instead chose to highlight a suggested use of the product with a recipe teaser. Likewise on the back, we didn’t need cooking instructions so we included two recipes and a hero shot of the product in use with a few lines of body copy stressing health benefits. The other signifaicant change was the background farm. For the mango we switched from a vegetable farm to a mango orchard and for the mixed berries we switched it to a berry field.
The fruit line currently includes Mango Chunks and Mixed Berries.
I did the product photography as well as the entire package design. FDA compliance was handled by Food label Consultants.
File Under: Stand Up Pouch Design for Frozen Foods