Little Castle Jam, Salsa and Fruit Butter Label Designs
Carole, at Little Castle Foods, approached me a unique vision. She wanted modern looking labels that also used gingham and plaid patterns. She wanted a counter intuitive color scheme to intentionally contrast with the content of the jar. So counter intuitive was the concept, that I had her create a list of possible color combinations to help me break free of being too matchy-matchy.
We also settled on the idea that each category (fruit buttes, fruit salsa, etc) would have a different label design with the Little Castle logo being modified to accommodate the label face for each category. Tying each category together was a universal background patter such as diagonal plaid for fruit salsa and horizontal gingham fro fruit jam.
The end result was a set of products in easy to identify categories within a easily recognized brand that consumers would recognize as one company.
Oh, and the products are delicious!
File Under: Jam Label Design – Label Design for Fruit Butter – Fruit Salsa Label Design – Jelly Jar Label Designs