Little Castle Jam, Salsa and Fruit Butter Label Designs



Little Castle Foods Jar Label Design

Carole, at Little Castle Foods, approached me a unique vision. She wanted modern looking labels that also used gingham and plaid patterns. She wanted a counter intuitive color scheme to intentionally contrast with the content of the jar. So counter intuitive was the concept,  that I had her create a list of possible color combinations to help me break free of being too matchy-matchy.

We also settled on the idea that each category (fruit buttes, fruit salsa, etc) would have a different label design with the Little Castle logo being modified to accommodate the label face for each category. Tying each category together was a universal background patter such as diagonal plaid for fruit salsa and horizontal gingham fro fruit jam.

The end result was a set of products in easy to identify categories within a easily recognized brand that consumers would recognize as one company.

Oh, and the products are delicious!

Little Castle Foods Jar Label Design

Little Castle Foods Fruit Jams – Apple Raisin, Banana Nut, Tart Cranberry and Carrot Cake

Little Castle Foods Jar Label Design

Little Castle Foods Hot Pepper Jams – Red Hot Jalapeno, Wild Cherry and Sweet Peach

Little Castle Foods Jar Label Design

Little Castle Foods Fruit Butters – Apple Peach, Golden Peach and Butternut Squash

Little Castle Foods Hot Dawg Relish Label Design

Little Castle Foods Hot Dawg Relish Label Design

Little Castle Foods Apple Jalapeno Fruit Salsa Label Design

Little Castle Foods Apple Jalapeno Fruit Salsa Label Design

Little Castle Foods Carrot Cake Fruit Jam Label Design

Little Castle Foods Carrot Cake Fruit Jam Label Design

Little Castle Foods Golden Peach Fruit Butter Label Design

Little Castle Foods Golden Peach Fruit Butter Label Design

Little Castle Foods Wild Blackberry Hot Pepper Jam Label Design

Little Castle Foods Wild Blackberry Hot Pepper Jam Label Design

Do you need an eye catching label design for your artisinal food product? Call  831-566-3046 or email me to discuss what great design can do for your sales and product positioning.

View my product package design tutorial If you want to see the theories that go into great package design or visit my product label tutorial to see a case study or a project from start to finish.

File Under: Jam Label Design – Label Design for Fruit Butter – Fruit Salsa Label Design – Jelly Jar Label Designs

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